Research for Photoshoot

Semiotics in Advertising

Apple is an excellent example of using semiotics in their advertising campaign. Apple’s commercials used a black silhouette of a person that was the age of Apple's target market. They placed the silhouette in front of a blue screen so that the picture behind the silhouette could be constantly changing. However, the one thing that stays the same in these ads is that there is music in the background and the silhouette is listening to that music on a white iPod through white headphones. Through advertising, the white color on a set of earphones now signifies that the music device is an iPod. The white color signifies almost all of Apple’s products.

When advertising to different genders it is important to remember how men and women process information. Females process information comprehensively. Males process information through heuristic devices such as procedures, methods or strategies for solving problems. Men prefer to have available and apparent cues to interpret the message where females engage in more creative, associative, imagery-laced interpretation.


All information found on Wiki

"Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rach cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising." - Wiki

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an as server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Example of social networking advertisement in the form of a 'page' dedicated to the products.

Examples of printed flyers

Examples of Shrink plastic:

Shrink Plastic

This looks like a really intersting material to make my jewellery out of. This needs investigating further.

www.thejunglestore.com

CONSERVATION JEWELRY - Beadkeepers Art and Jewelry Design

Where art and the environment meet.

CONSERVATION JEWELRY - Big Blue Aquatic Gifts

Big Blue offers a wide variety of marine life and diving gifts for all ocean enthusiasts. These fine crafted treasures and wearable art are all designed and hand sculpted by artist and conservationist Roland St. John. Many styles are incredibly detailed and accurate representations of some of the most fascinating animals in our oceans. Other styles are sculpted to capture the essence and flowing motion in contemporary styling.

Selling on Etsy

Learn How to Sell on Etsy

What can you sell?

Handmade

Handmade by you.

Vintage

20 years or older.

Supplies

Commercial and handmade supplies.

Not allowed

Anything that doesn't fit in one of the three categories.
Handmade goods created by someone else.
Illegal or prohibited items.

See what can be sold on Etsy.

How does it work?

List item

You list the item on Etsy for a fee.

Get paid

Shoppers find your item and pay you directly.

Ship item

You ship the item to your customer.

Why sell on Etsy?

Vibrant community. When you join Etsy, you’re joining a community of helpful, knowledgeable sellers. You can share ideas in the Etsy Forums, collaborate with other Etsians on an Etsy Team or attend an online workshop.
Active buyers. Etsy shoppers are looking for handmade goods, vintage items and craft supplies. Reach the ideal customer for your products when you sell on Etsy.

Getting started is easy. Setting up shop on Etsy is easy and takes only a few minutes. You can customize your shop with a banner, profile, shop policies and more.
You’ll get your own URL for your shop based on your username, http://etsy.com/shop/username
Online safety. Etsy values your safety and privacy. We won't share your email address with anyone. All sensitive information, such as billing information, is encrypted using secure socket layer technology (SSL). For more information, read our Privacy Policy.

Ebay seller fees

Basic fees

To open an eBay Shop, you pay a monthly subscription fee. Each item you list in your eBay Shop incurs an Insertion Fee and, if it sells, a Final Value Fee. As a Shops subscriber, you will get reduced rates on Insertion Fees for Buy It Now listings. The level of fee discount you receive depends on which Shop level you subscribe to. The fees shown here apply only to Shops opened on eBay.co.uk.

Learn more about the requirements to open a Shop and the benefits you receive with each Shop subscription level.

Subscription fees Shop format Fee Basic £14.99 / month Featured £49.99 / month Anchor £349.99 / month

Note: Shops subscriptions are for a minimum 30-day period.

Insertion fees for eBay Shops Buy it now listings

Insertion Fees Shop Insertion fees (Private sellers) Insertion fees (Business sellers) All categories Basic £0.20 £0.10 Featured Not available £0.05 Anchor Not available £0.00* Media products Basic £0.10 £0.10 Featured Not available £0.05 Anchor Not available £0.00*

*For 30-day or Good 'Til Cancelled listings. For listings of a shorter duration, the fee is £0.01 per listing

The following Insertion Fees for Media products apply to the following categories:

• Books, Comics & Magazines (excluding the Accessories sub-category)
• DVDs, Film and TV (excluding the Accessories/Storage, Film Memorabilia and TV Memorabilia sub-categories)
• The Games sub-category of Video Games (change does not apply to the other sub-categories of Video Games)
• Music (excluding the Music Memorabilia and Accessories/ Storage sub-categories)

Notes:

• All listings must start at £0.99 or greater. Sellers are not permitted to start a listing in Buy It Now format for under £0.99.
• If your item does not sell or if your buyer does not pay, you will not be eligible to get a relist credit for your insertion fees.
• You pay the same Insertion Fee to list multiple identical items in the one listing as you would to list an individual item. For example, say the Insertion Fee payable for listing 1 item is £0.20. If you list 4 identical items in one listing, the Insertion Fee charged is the same (£0.20).
• Even if you pay for two or more identical Buy it now listings, only one will be visible.  For more information about our Duplicate Listings Policy, including what will be considered a duplicate listing, please visit http://pages.ebay.co.uk/help/policies/listing-multi.html.  If you have multiple identical items for sale, we recommend that you consider using Multiple-Item Listings.

Final value fees for buy it now listings in eBay Shops

The standard final value fees for a private and business seller applies for eBay Shops:

• Final value fees for a private seller
• Final value fees for a business seller

Johnathan Zawada

Mark Long - etsy

Earring packaging

 "Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use"

"Package development involves considerations for sustainablility, environmental responsibility, and applicable Environmental and recycling regulations. It may involve a life cycle assessment which considers the material logistics and energy inputs and outputs to the package, the packaged product (contents), the packaging process, the system, waste management, etc. It is necessary to know the relevant regulatory requirements for point of manufacture, sale, and use."